We are looking for a Digital Marketing Specialist in Cardiff

Social media & content strategy

Develop and manage social media strategies across platforms (Instagram, Facebook, YouTube, Snapchat, TikTok)
Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis
Plan and schedule multimedia content aligned with brand identity and objectives
Collaborate with designers to optimise the creative customer journey
Stay ahead of platform updates, emerging trends, and user behaviours

Paid media management

Manage and optimise paid media campaigns across multiple platforms, including Google Search, Meta, LinkedIn, TikTok, and Snapchat
Conduct audience & keyword research, advise on creative requirements, create search ad copy, and drive landing page optimisation to maximise campaign performance and search quality score
Monitor campaign performance, implement A/B testing and other optimisation techniques analyse data, and identify opportunities for optimisation and improvement, including ad copy, bidding strategies, and targeting

Performance & analytics

Monitor and report on performance on a weekly and monthly basis
Use analytics to extract insights and optimise marketing strategies
Stay informed on algorithm changes, industry benchmarks, and emerging best practices

2+ years of experience in digital marketing, PPC, or social media marketing
Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
Strong understanding of SEO and website optimisation
Proven success delivering high-ROI cross-channel campaigns
Proficiency in Google Analytics and reporting tool
Experience using HubSpot
Able to interpret and act on performance data
Strong knowledge of organic and paid social media growth strategies
Used to working in a fast-paced environment, you will have excellent time management skills and be adaptable with the ability to prioritise effectively
Sound communication and presentation skills with a high level of attention to detail

Degree in Business, Marketing, Communications, or a related field is preferred but not essential
Genuine passion for Digital Performance Marketing, and desire to grow in your career
Strong understanding of digital marketing principles and content creation tools
Excellent written and verbal communication skills
Strong organisational skills and attention to detail
Self-Starter comfortable with working on your own as well as the ability to work effectively in a team and adapt to a fast-paced environment

If successful, we will ask you to present examples of a case where you have used your skills to grow a brand or increase lead gen for brands/companies you have worked with.